Following the successful television series, Mary Portas teamed up with Grazia to create a pop up charity/vintage shop early summer 2009 in Westfield Shopping Centre, West London.
Charity Shop project:
It can only be a good thing for charity shops to improve their 'brand'. A higher profile will not only to encourage consumers to donate unwanted clothing but also to consider them as a place to shop.
The television show highlighted the amount of 'junk' people own and want to clear out, but aren't good enough quality to be sold on or donated to charity organisations.
As a result of this, a mainstream option needs to become available for the clothing people no longer want to wear and feel isn't good enough to be sold in a charity shop. This clothing, the current destination for which is the bin (and therefore landfill), should be collected by or donated to rag/textile recycling businesses to be recycled or downcycled - and diverted from landfill.
Many people are also unaware of the links charity organisations have with such textile recyling companies. Any garments passed on to charity organisations that they cannot sell will be passed on to recycling rag companies.