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The Urban Renewal (RenewAll) collection from Urban Outfitters is a great example of how Upcycling can be included within the high street fashion retailers. Each piece is made in America from vintage clothing and surplus textile stock.
Urban Outfitters do have a quirky image and maybe this is why the Renewal Collections have sold well. Could the ideas behind the renewal and upcycling format work and sell in all high street stores? What is important is that a stereotype of upcycling doesn't evolve. It is not a 'style', it is not a 'look', it is a method of garment production. A diverse variety of styles and designs can be created, styles to suit all types of fashion retailers using reclaimed garments and textiles.