Whilst in Brighton last week I noticed this incentive to take back your old Vans in order to get money off a new pair. Although I'm not sure exactly how these shoes are 'recycled', I like the incentive Vans give to their customers to take back and 'recycle' their old shoes (although simultaneously providing an incentive to buy a new pair!).
After some further investigation it turns out that Vans have also experimented with more 'sustainable' materials such as recycled PET and hemp.
I would like to see all shops offering services to take back, repair, reuse or recycle the products they sell in the first place.
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